DuelsLeaderboardGarageBlogCarsGlossaryBrowse

Lamborghini Urus

Lamborghini

Lamborghini Urus: Lamborghini's SUV. Twin-turbo V8 making 657 horsepower. Has reshaped Lamborghini commercially; over half of La
Photo: Alexander Migl / Wikimedia Commons · CC BY-SA 4.0

Lamborghini's SUV. Twin-turbo V8 making 657 horsepower. Has reshaped Lamborghini commercially; over half of Lamborghini sales globally.

The Lamborghini Urus launched in 2018 as Lamborghini SUV. The Urus has been one of Lamborghini most commercially successful products; over half of Lamborghini global sales come from the Urus. The car shares platform with the Volkswagen Touareg, Audi Q7, Bentley Bentayga, and Porsche Cayenne. The Urus uses Audi-developed M177 4.0-liter twin-turbocharged V8 making 657 horsepower (or 666 horsepower in Performante variant). The car is tuned with Lamborghini character (more aggressive than other VW Group SUVs on this platform). All-wheel drive standard. The Urus Performante variant launched 2022 is the focused performance variant. Lighter weight, more aggressive aerodynamics, and tuned chassis. The Urus Performante sets the segment standard for aggressive SUV performance. On WhipJury, Urus submissions are common, particularly Performante variants. Modified Urus examples appear regularly.

Urus variants

Urus (2018+). Standard. 657 horsepower.

Urus S (2022+). Refresh.

Urus Performante (2022+). Focused performance variant.

Urus SE (2024+). Plug-in hybrid variant.

Frequently asked questions about Lamborghini Urus

Is the Urus a real Lamborghini?
Mechanically shares architecture with VW Group SUVs (Q7, Cayenne, Bentayga). Tuning, design, and powertrain calibration are Lamborghini-specific. Whether it qualifies as a true Lamborghini is debated. The Urus has been the brand most commercially successful product but the SUV format is unusual for Lamborghini lineage.
How much does a Urus cost?
New: starts around $250,000+. Used Urus: project cars $170,000-$210,000, driver-quality $210,000-$260,000+. Performante variants are at higher pricing.
Is the Urus reliable?
Generally yes. The M177 V8 is durable when maintained. Common issues are typical for luxury SUVs: occasional electronic concerns, suspension components, and various age-related items. Maintenance is expensive due to specialty parts and limited dealer support.
How does the Urus compare to other VW Group SUVs?
Same platform, different tuning. Urus has more aggressive Lamborghini styling and chassis tuning. Cayenne is more refined. Bentayga is more luxury-focused. Q7 is more affordable. All four share fundamental architecture; choice depends on character preference.
Why is the Urus so successful?
Multiple factors. Lamborghini brand prestige. Aggressive SUV styling. Strong performance numbers (657-666 horsepower). Practical SUV utility combined with supercar performance. The combination has made the Urus one of the most successful luxury SUVs and over half of Lamborghini global sales.

Other Lamborghini models

AventadorCentenarioCountachDiabloEspadaGallardoHuracanIsleroJalpaLM002MiuraMurcielago
More Lamborghini models