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White Is the Hardest Color to Pull Off. Most Cars Fail.
White is the best-selling car color in the world. Has been for over a decade. Buyers choose it because it's safe, resells well, hides dust reasonably, and looks clean on a configurator screen. None of those are design reasons. And design is exactly what white tests, mercilessly, every time a car wears it...
Jeffrey Wiley · May 4, 4:33 PM ET
The Last Great Era of American Car Design (And Why It Ended)
American car design peaked twice. The first peak was the 1950s, when post-war prosperity and genuine cultural euphoria produced colors, proportions, and detail work that no subsequent era has matched. The second peak was shorter, more aggressive, and in many ways more interesting: the roughly decade-long window from 1964 to 1974 when American muscle car design produced some of the most visually forceful objects ever put on public roads. Then four things happened simultaneously and it was over within eighteen months...
Cam Walsh · May 3, 3:44 PM ET
Electric Cars Have a Design Problem Nobody Is Talking About
Electric vehicles solved the engineering problem. The range improved. The charging infrastructure is building out. The performance numbers are extraordinary. What nobody solved is the design problem, and the design problem is not about styling. It is structural. It is baked into the format at a level that cannot be fixed with better headlights or a more aggressive front end. The best EV designers in the world are working against physics and losing in specific ways that are visible in every faceoff where an EV goes up against a comparable combustion car...
Jeffrey Wiley · May 2, 1:59 PM ET
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