Buick
Buick Riviera: The Stylish Personal Luxury Coupe
The Riviera was Buick's elegant personal luxury coupe, celebrated for its striking designs across several distinct generations.
Launched in 1963, the Riviera was Buick's personal luxury coupe and a styling showcase. The original is regarded as one of the most beautiful American cars ever, and the 1971 to 1973 boattail Riviera became famous for its dramatic, tapered rear end.
Over its long run into 1999, the Riviera offered powerful V8 (and later supercharged V6) power, luxurious appointments, and bold, distinctive styling that set it apart from mainstream Buicks. It was a flagship of design and comfort.
The Riviera is cherished by collectors, especially the early 1960s and boattail models, as a high point of American personal luxury coupe design.