Buick Riviera
Buick
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Buick Riviera: The Stylish Personal Luxury Coupe
The Riviera was Buick's elegant personal luxury coupe, celebrated for its striking designs across several distinct generations.
Launched in 1963, the Riviera was Buick's personal luxury coupe and a styling showcase. The original is regarded as one of the most beautiful American cars ever, and the 1971 to 1973 boattail Riviera became famous for its dramatic, tapered rear end.
Over its long run into 1999, the Riviera offered powerful V8 (and later supercharged V6) power, luxurious appointments, and bold, distinctive styling that set it apart from mainstream Buicks. It was a flagship of design and comfort.
The Riviera is cherished by collectors, especially the early 1960s and boattail models, as a high point of American personal luxury coupe design.
Frequently asked questions about Buick Riviera
When was the Buick Riviera made?
The Riviera was produced from 1963 to 1999 across several generations.
What is the boattail Riviera?
The 1971 to 1973 Riviera with its dramatic tapered rear end is known as the boattail.
Why is the original Riviera celebrated?
The 1963 original is regarded as one of the most beautiful American cars ever.
What engines did the Riviera offer?
Powerful V8s and, in later models, a supercharged V6.
Is the Riviera collectible?
Yes, especially the early 1960s and boattail models.