EV · 5 models
Zeekr: Geely's Premium Electric Brand
EVZeekr is the premium electric vehicle brand launched by Geely in 2021, built on the Sustainable Experience Architecture (SEA) platform shared with Volvo and Smart.
Zeekr was established in 2021 as Geely Holding's dedicated premium electric vehicle brand, designed to compete at the top of the EV market with vehicles that prioritize both technology and driving dynamics. The brand's vehicles are engineered on the Sustainable Experience Architecture (SEA) platform, a modular electric-vehicle underpinning developed at enormous cost by Geely and shared across group brands including Volvo Cars and Smart. SEA enables long wheelbases, flat floors, large battery packs, and sophisticated electronic architectures that underpin Zeekr's performance and range credentials.
The Zeekr lineup spans multiple body styles, from the original 001 shooting-brake flagship to the 009 luxury MPV, the compact X crossover, and the 007 sedan with its 800-volt charging system. This breadth signals Zeekr's ambition to cover the premium electric market comprehensively. The brand sells primarily in China and has expanded into European markets including Sweden and the Netherlands, bringing Chinese EV engineering to audiences accustomed to premium European and Scandinavian vehicles.
Zeekr vehicles are characterized by high-quality interior materials, advanced driver-assistance systems, large battery capacities, and competitive fast-charging capabilities. The brand benefits from Geely's massive manufacturing scale, Volvo's safety DNA, and substantial investment in software and connectivity features. As global EV adoption accelerates, Zeekr positions itself as evidence that Chinese automakers can develop and deliver genuinely world-class premium electric vehicles.