Toyota RAV4

The relationship between color and resale value is real, measurable, and counterintuitive enough that it's worth understanding before you make a decision you'll live with for several years.

It's not the badge. It's not the wheel size. It's not even the color, though color contributes. The single feature that makes any car look cheaper than it is, regardless of what it cost, regardless of how good the rest of the design is, is unpainted plastic cladding on the lower body panels...

White is the best-selling car color in the world. Has been for over a decade. Buyers choose it because it's safe, resells well, hides dust reasonably, and looks clean on a configurator screen. None of those are design reasons. And design is exactly what white tests, mercilessly, every time a car wears it...

Walk through any parking lot in America and run a quick count. Crossovers, trucks, more crossovers, a few SUVs, one sedan that belongs to someone's dad. The cars that consistently rate highest on design, the ones that win awards and get photographed at auto shows, are largely absent. Meanwhile, the vehicles moving off dealer lots..