Dodge Ram
Muscle · Dodge
Dodge Ram: The Truck That Became Its Own Brand
The Dodge Ram was a full-size pickup whose bold 1994 redesign transformed the brand and eventually spun off into the Ram marque.
The Dodge Ram pickup, especially the dramatically restyled 1994 second generation with its big-rig-inspired front end, revitalized Dodge's truck business. Its bold, distinctive styling stood out from rivals and dramatically boosted sales.
The Ram offered V6, V8, and the legendary Cummins turbo-diesel inline-six, prized for its torque and durability. High-performance versions like the V10 SRT-10 and capable work trucks broadened its appeal.
In 2009, Ram was split off as its own standalone brand, reflecting the truck's importance. The Dodge Ram era laid the foundation for one of America's best-selling pickup lines.
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