Dodge Ram
Dodge
Photo: Guillaume Vachey from Chalon sur Saone, France / Wikimedia Commons · CC0
Dodge Ram: The Truck That Became Its Own Brand
The Dodge Ram was a full-size pickup whose bold 1994 redesign transformed the brand and eventually spun off into the Ram marque.
The Dodge Ram pickup, especially the dramatically restyled 1994 second generation with its big-rig-inspired front end, revitalized Dodge's truck business. Its bold, distinctive styling stood out from rivals and dramatically boosted sales.
The Ram offered V6, V8, and the legendary Cummins turbo-diesel inline-six, prized for its torque and durability. High-performance versions like the V10 SRT-10 and capable work trucks broadened its appeal.
In 2009, Ram was split off as its own standalone brand, reflecting the truck's importance. The Dodge Ram era laid the foundation for one of America's best-selling pickup lines.
Frequently asked questions about Dodge Ram
What is the Dodge Ram?
The Dodge Ram was a full-size pickup that later spun off into the standalone Ram brand.
Why was the 1994 Ram significant?
Its bold big-rig-inspired styling stood out from rivals and dramatically boosted sales.
What is the Cummins engine?
The Cummins is a turbo-diesel inline-six prized for its torque and durability.
When did Ram become its own brand?
Ram was split off as a standalone brand in 2009.
What is the Ram SRT-10?
The SRT-10 was a high-performance Viper-V10-powered version of the Ram pickup.