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Yangwang

Yangwang: BYD's Million-Yuan Luxury Brand

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Yangwang is the luxury electric car brand owned by BYD, launched in January 2023 and priced above 1 million yuan (about $140,000) in China, which puts it above BYD's other sub-brands, Denza and Fangchengbao.

Yangwang models we cover

The name translates roughly as "looking up" or "admire," and the logo is the Chinese character for lightning written in oracle bone script. Yangwang was the first brand to use BYD's e4 individual wheel drive platform, which gives each wheel its own electric motor.

BYD introduced the brand with a stunt. At the January 2023 launch, founder and CEO Wang Chuanfu drove a U8 SUV onto the stage himself, while a second U8 fitted with Mecanum wheels drove sideways and spun in place like a tank. The U8 went on sale in China that April. It pairs four electric motors with a 2.0-liter turbocharged engine for about 1,100 horsepower, and in an emergency such as a flood it can float.

The U9 supercar was previewed alongside the U8 and reached buyers in 2024. The lineup now covers the U7 luxury sedan, the U8 SUV and its long-wheelbase U8L, and the U9. The first Yangwang showroom opened in Shanghai, across from the Oriental Pearl Tower, on September 27, 2023, and BYD sells the brand directly to customers, much as Tesla does in China.

Frequently asked questions about Yangwang

Who owns Yangwang?
BYD. Yangwang is BYD's luxury electric car brand, introduced in January 2023 and positioned above BYD's other sub-brands, Denza and Fangchengbao, at prices above 1 million yuan in China.
What does Yangwang mean?
It translates roughly as "looking up" or "admire." The brand's logo is the Chinese character for lightning, drawn in oracle bone script, one of the oldest known forms of Chinese writing.
What cars does Yangwang make?
The U7 luxury sedan, the U8 off-road SUV and its long-wheelbase U8L version, and the U9 electric supercar. The U8 arrived first, in 2023, and the U9 followed in 2024.

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