Toyota
The hybrid that changed the world. The car that made hybrids mainstream.
The Toyota Prius is the car that brought hybrid technology to the mainstream, launching in 1997 in Japan and becoming a global symbol of fuel efficiency and green motoring. Its Hybrid Synergy Drive system paired a gas engine with electric motors for exceptional fuel economy, and it became the best-selling hybrid in the world. Over its generations the Prius improved efficiency, added a plug-in Prime variant, and, in its latest form, gained genuinely striking styling that shed its frumpy image. The Prius proved hybrids could be practical, reliable, and economical for everyday drivers. On WhipJury, the Prius appears as an efficient, iconic hybrid, with the sharp new generation drawing fresh interest.
Hybrid pioneer. The car that made hybrids mainstream, launched 1997.
Prime. The plug-in hybrid variant with electric-only range.
Latest generation. Striking new styling that transformed the car image.
An iconic hybrid, with the bold new generation gaining fresh attention.