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Toyota Prius

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Toyota Prius: The hybrid that changed the world. The car that made hybrids mainstream.
Photo: \u00a9 M 93 / Wikimedia Commons · CC BY-SA 3.0 de

The hybrid that changed the world. The car that made hybrids mainstream.

The Toyota Prius is the car that brought hybrid technology to the mainstream, launching in 1997 in Japan and becoming a global symbol of fuel efficiency and green motoring. Its Hybrid Synergy Drive system paired a gas engine with electric motors for exceptional fuel economy, and it became the best-selling hybrid in the world. Over its generations the Prius improved efficiency, added a plug-in Prime variant, and, in its latest form, gained genuinely striking styling that shed its frumpy image. The Prius proved hybrids could be practical, reliable, and economical for everyday drivers. On WhipJury, the Prius appears as an efficient, iconic hybrid, with the sharp new generation drawing fresh interest.

Prius highlights

Hybrid pioneer. The car that made hybrids mainstream, launched 1997.

Prime. The plug-in hybrid variant with electric-only range.

Latest generation. Striking new styling that transformed the car image.

Prius on WhipJury

An iconic hybrid, with the bold new generation gaining fresh attention.

Frequently asked questions about Toyota Prius

Did the Prius make hybrids mainstream?
Yes, the Prius was the first mass-market hybrid, launching in 1997 and becoming the best-selling hybrid in the world, making the technology mainstream.
What is the Prius Prime?
The plug-in hybrid version, with a larger battery for meaningful electric-only driving range before the gas engine engages.
Is the Prius reliable?
Exceptionally so. The Hybrid Synergy Drive system has proven extremely durable, with many Prius taxis exceeding very high mileage.
Is the new Prius better looking?
Yes, the latest generation adopted dramatically sleeker, sportier styling that shed the car previous frumpy image, alongside more power and efficiency.
How fuel efficient is the Prius?
Very. The Prius delivers among the best fuel economy of any non-plug-in car, which is central to its appeal and global success.

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