Hyundai Tucson

Stand in any new car dealership and do a slow scan of the lot. Then do the same thing at the dealership next door. The silhouettes blur together. The crossover proportions are interchangeable. The front ends all have versions of the same aggressive grille flanked by the same split headlight treatment. The colors are white, gray, silver, black, and maybe one brave soul in red. You couldn't tell a Nissan Rogue from a Hyundai Tucson from a Chevrolet Equinox at fifty yards and that's not an accident. It's the output of a specific set of industry forces that have been running in the same direction for twenty years...

In 1990 the ten best-selling vehicles in America included sedans, coupes, and a handful of trucks. By 2005 the list was unrecognizable. By 2015 it was almost entirely trucks and SUVs. By 2023 Ford had stopped selling passenger cars in the United States entirely except for the Mustang, which survives only because it is culturally untouchable...