Mazda Mazda6

Every few months a new obituary gets written for the sedan. Sales are down. Automakers are canceling models. The crossover has won. The four-door is finished. And every time someone writes that obituary, the Toyota Camry sells another 300,000 units, the Honda Accord moves another 200,000, and the Tesla Model 3 quietly becomes one of the best-selling vehicles on the planet. The sedan is not dead. A specific group of automakers decided it was not worth their effort, walked away, and then pointed at falling sales as proof the customer did not want it anymore...

Nobody wants to believe their car is a personality test. The standard defense is that it is just transportation, a practical decision based on budget and needs and maybe a little bit of what was available on the lot that day. That defense does not hold up. The car you chose, out of every car available at your price point, is one of the most readable signals you broadcast to everyone who sees you pull into a parking lot...

In 1990 the ten best-selling vehicles in America included sedans, coupes, and a handful of trucks. By 2005 the list was unrecognizable. By 2015 it was almost entirely trucks and SUVs. By 2023 Ford had stopped selling passenger cars in the United States entirely except for the Mustang, which survives only because it is culturally untouchable...