Lexus LS
JDM · Lexus
Lexus LS: The Flagship That Launched the Brand
The LS is Lexus's full-size flagship sedan, the groundbreaking car that launched the brand and redefined luxury value in 1989.
The original LS 400, launched in 1989, was the car that introduced Lexus to the world. Its remarkable refinement, build quality, quietness, and reliability, offered at a price well below European rivals, stunned the industry and forced established luxury brands to respond.
Across generations the LS has remained Lexus's flagship, offering powerful V8 and later twin-turbo V6 and hybrid powertrains, cutting-edge technology, and an exquisitely crafted interior, including takumi craftsmanship details.
The LS embodies Lexus's founding mission of uncompromising quality and value, holding a pivotal place in automotive history as the car that established the brand.
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