Dodge
Dodge Neon: The Cheerful Compact
The Neon was Dodge's affordable compact, known for its friendly styling, peppy character, and the high-performance SRT-4.
Produced from 1994 to 2005, the Neon was Dodge's compact car (also sold under Plymouth and Chrysler badges), notable for its cheerful, rounded styling and a famous Hi marketing campaign. It offered practical, affordable transportation with more personality than many rivals.
The Neon gained enthusiast credibility through motorsport and especially the high-performance SRT-4 version, a turbocharged pocket rocket that delivered serious speed for the money and became a tuner favorite.
The Neon was a strong seller that gave Dodge a competitive compact, with the SRT-4 in particular earning a lasting place in performance-car culture.