35 stories
Most cars look worse dirty. A dusty black sedan looks neglected. A water-spotted white crossover looks like it spent a week in a grocery store parking lot. But there is a specific category of vehicle where a layer of dirt, dust, or mud does not hurt the design at all. In some cases it actively improves it. These are those cars and the reason is more interesting than it sounds...
Cam WalshNobody wants to believe their car is a personality test. The standard defense is that it is just transportation, a practical decision based on budget and needs and maybe a little bit of what was available on the lot that day. That defense does not hold up. The car you chose, out of every car available at your price point, is one of the most readable signals you broadcast to everyone who sees you pull into a parking lot...
Cam WalshIn 1990 the ten best-selling vehicles in America included sedans, coupes, and a handful of trucks. By 2005 the list was unrecognizable. By 2015 it was almost entirely trucks and SUVs. By 2023 Ford had stopped selling passenger cars in the United States entirely except for the Mustang, which survives only because it is culturally untouchable...
Jeffrey WileyThe obvious answer is yes. Wash the car, get a clean photo, submit it. But spend any time looking at what actually wins faceoffs and you start noticing something that complicates the obvious answer. Some of the most compelling car photos are not of perfectly clean cars. And some of the most forgettable ones are of cars that look like they just rolled out of a detail shop...
Jeffrey WileySame car. Same photographer. Same time of day. Two completely different faceoff results depending on where it was parked. Location is doing more work in a car photo than most owners realize, and getting it wrong is one of the most common reasons a great car underperforms in faceoffs against cars that frankly should not be beating it...
Cam Walsh
Cam WalshThe problem with showing off your car online is that the audience is rigged from the start...
Cam WalshPut a Porsche 911 against a Dodge Charger in a faceoff and the results split in a way that is almost perfectly predictable based on one variable: whether the voter knows anything about cars. Regular people pick the Charger. Car people pick the 911. Neither group is wrong. They are just answering different questions...
Jeffrey WileyYou have been in the parking lot argument. Both cars are right there. Both owners are convinced. Nobody is backing down. Here is how to end it in a way that neither of you can argue with...
Cam WalshSome arguments have been running for decades. Not about performance numbers or lap times or reliability scores. About which car looks better. That question has never had a clean answer because it has never had a neutral judge. WhipJury is that judge. Here are five rivalries that are long overdue for a verdict...
Jeffrey Wiley