57 stories
No car in the history of American automotive obsession has been wanted this badly by this many people who never had a legal way to get one. The Nissan Skyline GT-R spent twenty-five years as forbidden fruit, visible in every corner of car culture, unattainable on public roads, and somehow more desirable for being both of those things simultaneously. The story of why that happened, and what finally changed, is one of the stranger chapters in the relationship between American car enthusiasm and government regulation.
Cam WalshSay this in any car community and watch the reaction. The Porsche 911 is overrated on looks. Not overrated as a car. Not overrated as a driving experience. On looks specifically. The design that everyone calls timeless is, examined honestly, a design that has been coasting on familiarity for decades while the world gave it a free pass because of what the badge represents and what the car does when you push it...
Jeffrey WileyStand in any new car dealership and do a slow scan of the lot. Then do the same thing at the dealership next door. The silhouettes blur together. The crossover proportions are interchangeable. The front ends all have versions of the same aggressive grille flanked by the same split headlight treatment. The colors are white, gray, silver, black, and maybe one brave soul in red. You couldn't tell a Nissan Rogue from a Hyundai Tucson from a Chevrolet Equinox at fifty yards and that's not an accident. It's the output of a specific set of industry forces that have been running in the same direction for twenty years...
Cam WalshColor changes the perceived size of a car more than most buyers realize, and getting it wrong costs you. An SUV that should look imposing can look squat and heavy in the wrong color. A compact car that should look athletic can look like a toy. The mechanics behind why this happens are specific enough that you can use them deliberately rather than just hoping you guessed right at the configurator...
Jeffrey WileyThe relationship between color and resale value is real, measurable, and counterintuitive enough that it's worth understanding before you make a decision you'll live with for several years.
Cam WalshYou've seen it happen. The press photos come out and the car looks extraordinary. Then you see one in a parking lot and something is off. The proportions feel different. The color is less interesting. The details that looked sharp in the photos look ordinary in person. This happens with enough consistency that it can't be coincidence, and it isn't. There are specific, technical reasons why cars look better in photos than in person, and understanding them changes how you evaluate any car you haven't seen in the metal...
Cam WalshSome cars demand maintenance to look good. Black paint that needs weekly washing and monthly polishing. Complex body kits that need alignment after every car wash. A lowered suspension that scrapes on every parking garage entrance. These are cars that look spectacular when everything is right and progressively worse as the owner's time and patience run out...
Jeffrey WileyIt's not the badge. It's not the wheel size. It's not even the color, though color contributes. The single feature that makes any car look cheaper than it is, regardless of what it cost, regardless of how good the rest of the design is, is unpainted plastic cladding on the lower body panels...
Cam WalshWhite is demanding. Black is unforgiving. But neither of those is the hardest color to wear on a car. The hardest color is yellow. Not orange, not lime green, not any of the other colors people think of when they imagine a car color that requires commitment. Yellow specifically. And the reason has everything to do with what yellow does to proportion, light, and the viewer's eye before any design quality is even registered...
Cam WalshWhite is the best-selling car color in the world. Has been for over a decade. Buyers choose it because it's safe, resells well, hides dust reasonably, and looks clean on a configurator screen. None of those are design reasons. And design is exactly what white tests, mercilessly, every time a car wears it...
Jeffrey WileyAmerican car design peaked twice. The first peak was the 1950s, when post-war prosperity and genuine cultural euphoria produced colors, proportions, and detail work that no subsequent era has matched. The second peak was shorter, more aggressive, and in many ways more interesting: the roughly decade-long window from 1964 to 1974 when American muscle car design produced some of the most visually forceful objects ever put on public roads. Then four things happened simultaneously and it was over within eighteen months...
Cam WalshElectric vehicles solved the engineering problem. The range improved. The charging infrastructure is building out. The performance numbers are extraordinary. What nobody solved is the design problem, and the design problem is not about styling. It is structural. It is baked into the format at a level that cannot be fixed with better headlights or a more aggressive front end. The best EV designers in the world are working against physics and losing in specific ways that are visible in every faceoff where an EV goes up against a comparable combustion car...
Jeffrey Wiley